112. Who You Sell To Is Just As Important As What You Sell
Season #1
Ever noticed how they can sell the SAME can of coke for different prices depending on where you are? If you're in the store, in a theme park or up in the plane.. you'll find the same product for VERY different prices.
How does this relate the creative industry?
Well, how you two VERY similar wedding photographers who are essentially selling the same service do it for two VERY different prices?
How can a brand photographer sell 30 images for $800 and another sell 30 similar images for $8,000?
The answer lies in BRAND POSITIONING.
Tune in to see how this can work for your creative business.
BRAND NEW Pricing Calculator: This is about to make your life so much easier. One of the most common questions we get from creatives is “how do I know what to charge?!” So we decided to make a seamless, web-based, un-complicated pricing calculator for creatives. Whether you’re in the commercial space or wedding space, there’s a calculator in there for you! It’s free for a limited time, so get check it now here.
