Sales Call Framework
Service. Problem. Solution.
You're not selling photos, videos, or posts. You're selling the removal of a problem. Pick your service, then tap any problem to see how it sounds on a call and what you say back.
The pattern
Service is what you do. Nobody buys it.
Problem is what they're living with right now, and it existed before you showed up.
Solution is the bridge between the two, said in their words.
Never lead with the solution. Keep diagnosing until they've said the problem out loud themselves. Once they have, your solution stops sounding like a pitch and starts sounding like the obvious answer to what they just told you.
